[Date Added :
|Air New Zealand has regained its position as the New Zealand's most reputable organization, according to the 2014 New Zealand Corporate Reputation Index. The national flagship replaced Toyota (which ranked first in 2013), ranking highest in workplace and leadership and highly in all other survey criteria categories, including products, governance, innovation, citizenship and financial performance.
Produced each year by research consultancy AMR in conjunction with the Reputation Institute, the annual Corporate Reputation Index measures how New Zealanders view the nation's top 25 companies across a range of areas, and then ranks them accordingly. It is part of a global study conducted each year.
The top-10 New Zealand most reputable companies are (2013 rankings in parentheses):
1. Air New Zealand (3)
2. Toyota New Zealand (1)
3. HJ Heinz (2)
4. Goodman Fielder (10)
5. Fisher & Paykel (5)
6. The Warehouse (8)
7. New Zealand Post (4)
8. Foodstuffs (6)
9. Hewlett-Packard New Zealand (7)
10. ASB (9)
AMR's Reputation Practice Director and General Manager, Oliver Freedman said Air New Zealand had maintained a strong position in recent times, despite the exit of prominent CEO Rob Fyfe several years ago. According to this year's results, New Zealanders viewed the airline's leadership and workplace to be particularly strong.
Freedman said while Toyota had slipped from 1st in 2013 to 2nd in 2014, the company was still viewed very highly for its product, citizenship, governance and overall performance. Similarly, while HJ Heinz had slipped from 2nd to 3rd overall, it still ranked highly because of its leadership and citizenship.
Other results of note include NZ Post, which has shown a steady decline in reputation in recent years. It ranked 7th this year, down from 4th in 2013, and 3rd in 2012. Specific feedback from those surveyed has indicated that a cut in delivery days and subsequent job losses had damaged perceptions. In addition, NZ Post ranked 24th in the specific measurement of Innovation, with some surveyed indicating they felt the service provider had fallen behind in technology and customer-orientated solutions.